Attendee Statistics
Think Efficient
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More than 4,000 buyers, representing 1,500 buying entities, attended HPBExpo 2010. From specialty and mass merchant retailers to a growing number of professional service firms (architects, designers, landscapers, propane dealers, builders and remodelers), they are ready to purchase the best and newest you have.
Move Forward
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The consumer's desire to make the home—inside and outside—more comfortable, relaxing and convenient continues to grow. As the economy begins to turn around, consumers remain focused on purchasing hearth, patio and barbecue products that add value and style to their homes.
They’ve got plenty of good reasons to come. And the biggest one is you.
- 87% See new products—In fact, 78% of HPBExpo 2010 attendees visited the New Product Pavilion and look forward to it every year!
- 74% Meet potential new suppliers
- 72% Network with manufacturers, reps and distributors
- 69% Meet with current suppliers
These buyers do more than just explore the exhibit floor and outdoor burn areas.
After they get a good look at every new product, they talk to reps about how the products work and the best way to merchandise and sell them. They check to see what competing retailers back home are stocking up on.
- 72% of attendees say they are likely to purchase an important product or service within the year because of attending HPBExpo 2010.
- 76% say they will definitely or probably expand their product line based on what they saw at HPBExpo 2010.
When you meet them at your exhibit, you can be sure you’re talking to buyers who are serious about their businesses and serious about the industry.
- 38% have been in the industry more than 20 years.
- 41% have been in the industry 6 to 20 years.
HPBExpo’s special value is bringing it all under one roof.
- 41% have attended at least 5 years in a row.
- They spend 13 hours on the exhibit floor—nearly twice the national average!
Upper management and owners make up the majority of buyers looking at your products. They’ve got buying power.
- 62% Owner/partner/general manager
- 19% Sales
- 4% Administrative
- 3% Marketing/Advertising
- 10% Other (i.e., installation, finance and accounting, customer service, manufacturing/ production, PR/communications)
They have authority to place the order and arrange payment terms.
- 81% have full or limited authority to purchase products and services.
- 17% specify, recommend and suggest products and services to purchase.
These buyers are convinced they’ll get the ROI they’re looking for.
- 69% said that HPBExpo 2010 either met or exceeded their expectations.
- 82% said the total cost to attend HPBExpo 2010 was a good business investment.
They continue to be optimistic about the future because their businesses are doing well.
- 50% said that financially speaking their businesses performed well or excellent over the past year.
- 91% are optimistic about the future of their businesses over the next few years.
Environment and Economy Spur Interest in Your Products |
Environmentally conscious consumers are interested in heating their homes more economically with cleaner burning, more efficient hearth appliances.
- In 2009, nearly 1.2 million hearth products were shipped.
- The entire leisure lifestyle industry now represents a $6.2 billion market.
- In 2009, 15 million grills and smokers made their way to North American backyards.
The National Association of Home Builders’ (NAHB) Remodeling Market Index (RMI) had its best showing (since 2006) in the first quarter of 2010, suggesting there’s good reason for retailers to be optimist. As consumers feel more confident, they’ll add more indoor-outdoor appliances and spaces to fit their lifestyles and make their homes more valuable.
- A patio or deck is one of the three features most requested of new home buyers.
- Building a major garden or landscaping project is the second most popular home improvement choice among respondents asked what they would do with $20,000.
- Aging Baby Boomers who want “lawn and garden products and services” for second homes and new living spaces will contribute to this market growing to $133 billion by 2010.
- 60% of homeowners 50 and older expect to live in their current residence during the next five years, and 65% plan to remodel or improve their homes.
Every year, the Indoor and Outdoor Burn Areas draw crowds of buyers. They want to see just how hot your product demonstrations are.
- 87% said they had adequate time to visit the indoor and outdoor exhibit areas, attend educational events and meet all the people they needed to meet at HPBExpo.
- 63% visited the First-Time Exhibitors Pavilion, putting these manufacturers and suppliers center stage.
- 78% of HPBExpo 2010 attendees visited the New Product Pavilion. Make sure your latest innovations are in this popular, new area.
Smart Move
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Make sure your company is part of HPBExpo 2011 in Salt Lake City, Utah, site of HPBA's largest show ever in 2006. HPBExpo 2006 also scored the highest attendance for a West Coast show and the second highest attendance ever. Debut products, connect with retailers and gather fresh sales leads at the world's largest indoor-outdoor living marketplace.
Call 703.522.0086 ext. 125 to reserve your indoor or outdoor exhibit space today!
For more information, contact:
Amy Jackson
Hearth, Patio & Barbecue Association
Phone: 703.522.0086, ext. 125
Fax: 703.522.0548
E-mail: amyjackson@hpbexpo.com
