Attendee Statistics
HPBExpo Delivers Fresh Opportunities
to Grow Your Business
HPBExpo is the place to gather fresh sales leads. Every year, the largest indoor-outdoor living showcase in North America attracts retailers representing more than 2,000 buying entities—from specialty and mass merchant retailers to a growing number of professional service firms (architects, designers, landscapers, propane dealers, builders, and remodelers). And every year, buyers walk away satisfied:
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92% say they have adequate time to visit the indoor and outdoor exhibit areas, attend educational events, and meet all the people they needed to meet at HPBExpo.
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Why do attendees choose HPBExpo over other shows year after year? Because of you and your products!
- 83% See new products—In fact, 78% of HPBExpo 2009 attendees visited the New Product Pavilion and look forward to it every year!
- 73% Meet potential new suppliers
- 70% Network with manufacturers, reps, and distributors
- 66% Meet with current suppliers
Buyers explore the entire exhibit floor, including the indoor and outdoor burn areas, to get a first look at every new product line, talk to reps about how the products work and the best way to merchandise and sell them, and to see what competing retailers back home are stocking up on.
- 70% of attendees say they are likely to purchase an important product or service within the year because of attending HPBExpo 2009.
- 73% say they are likely to expand their product line based on what they saw at HPBExpo.
Buyers are serious about the industry.
- 35% have been in the industry more than 20 years.
- 15% have been in the industry 6 to 20 years.
They also recognize the value of HPBExpo.
- 44% have attended at least 5 years in a row.
- They spend 14 hours on the exhibit floor—nearly twice the national average!
Most of the attendees you meet are owners and top management.
- 60% Owner/partner/general manager
- 21% Sales
- 4% Administrative
- 3% Marketing/Advertising
- 12% Other
And they have real buying power.
- 70% have full authority to purchase products and services.
- 29% have limited authority, or they specify, recommend, and suggest products and services to purchase.
The majority of HPBExpo attendees get the ROI they are looking for.
- 66% said that HPBExpo 2009 either met or exceeded their expectations.
- 78% said the total cost to attend HPBExpo 2009 was a good business investment.
And, they are banking on a bright future.
- 68% said that financially speaking their businesses performed good or excellent over the past year.
- 87% are optimistic about the future of their business over the next few years.
Consumers Remain Focused on Your Products with an Eye to Buy
Now more than ever environmentally conscious consumers are interested in heating their homes more economically with cleaner-burning, more efficient hearth appliances. Total hearth appliance shipments in 2008: 1,882,274
Grill owners (56 percent) believe barbecuing is more than just a summertime experience, it’s a year-round adventure. 16.7 million grills and smokers shipped in 2008.
And homeowners are turning their leisure time inside out by investing in outdoor rooms and spaces that have all the creature comforts, not to mention entertainment features.
In these challenging economic times, more and more Americans are opting to stay put instead of travel. Your products and services allow homeowners to book “staycations” and design indoor-outdoor spaces that fit their lifestyle!
- A patio or deck is one of the three features most requested of new home buyers.
- Building a major garden or landscaping project is the second most popular home improvement choice among respondents asked what they would do with $20,000.
- Aging Baby Boomers who want “lawn and garden products and services” for second homes and new living spaces will contribute to this market growing to $133 billion by 2010.
- 60% of homeowners 50 and older expect to live in their current residence during the next five years, and 65% plan to remodel or improve their homes.
Good things spring up at HPBExpo!
Make sure your company is part of HPBExpo 2010 in Orlando, Florida. Debut products, connect with retailers and gather fresh sales leads at the world’s largest indoor-outdoor living marketplace.
Call 703.522.0086 to reserve your indoor or outdoor exhibit space today!
For more information, contact:
Hearth, Patio & Barbecue Association
1901 North Moore Street
Arlington, VA 22209
Phone: 703.522.0086
Fax: 703.522.0548
E-mail: info@hpbexpo.com
