Innovations & Ideas for Indoor-Outdoor Living
Georgia World Congress Center | Atlanta, Georgia | Exposition: March 1 – 3 | Education: February 29 – March 3
More Reasons to Exhibit
Atlanta draws thousands of qualified buyers.
Atlanta has always been a hugely popular show for attendees. Last time HPBExpo called it home, nearly 3,000 buyers representing over 2,000 buying entities flooded the show floor and outdoor burn area. From specialty and mass merchant retailers to a growing number of professional service firms including architects, designers, landscapers, propane dealers, builders and remodelers, they all show up ready to purchase the latest and greatest you have to offer.
They come for the products and the community.
Ours is a unique industry. Our products bring people and families together like no other, and our show does just the same for our industry. HPBExpo gives exhibitors and attendees alike the chance to get reacquainted with old friends, catch up with former co-workers and meet new folks. It’s this sense of community and camaraderie that makes our industry special, and it’s one of the intangible draws for many attendees.
Home improvement: the never-ending consumer quest.
The consumer’s desire to make the home—inside and outside—more comfortable, relaxing and convenient continues to grow. As the economy begins to turn around, these consumers remain focused on purchasing hearth, patio and barbecue products that add value and style to their homes. For example:
- In 2010, nearly 1 million hearth products were shipped.
- The entire leisure lifestyle industry now represents a $6.2 billion market.
- In 2010, 15 million grills and smokers made their way to North American backyards.
And while the home buying market may be bouncing back very slowly, the most recent statistics from the National Association of Home Builders show:
- A patio or deck is one of the three features most requested of new home buyers.
- Building a major garden or landscaping project is the second most popular home improvement choice among respondents asked what they would do with $20,000.
- Aging Baby Boomers who want lawn and garden products and services for second homes and new living spaces will contribute to this market growing to $133 billion by 2010.
Attendees represent billions in consumer intent.
Show attendees are the wholesalers and retailers these consumers flock to when making their indoor and outdoor living purchases. In fact, upper management and owners make up the majority of buyers looking at your products. And they’ve got buying power. So when you meet them at your exhibit, you can be sure you’re talking to buyers who are serious about their businesses and serious about the industry.
They have plenty of good reasons to come. And the biggest one is you.
- 82% See new products—In fact, 81% of HPBExpo 2011 attendees visited the New Product Pavilion and look forward to it every year!
- 71% Meet potential new suppliers
- 71% Network with manufacturers, reps and distributors
- 68% Meet with current suppliers
These buyers do more than just explore the exhibit floor and outdoor burn areas.
After they get a good look at every new product, they talk to reps about how the products work and the best way to merchandise and sell them. They check to see what competing retailers back home are stocking up on.
- 70% of attendees say they are likely to purchase an important product or service within the year because of attending HPBExpo 2011.
- 75% say they will definitely or probably expand their product line based on what they saw at HPBExpo 2011.
HPBExpo’s special value is bringing it all under one roof.
- 42% have attended at least 5 years in a row.
- They spend 8 hours on the exhibit floor—nearly twice the national average!
They have authority to place the order and arrange payment terms.
- 76% have full or limited authority to purchase products and services.
- 22% specify, recommend and suggest products and services to purchase.
These buyers are convinced they’ll get the ROI they’re looking for.
- 67% said that HPBExpo 2011 either met or exceeded their expectations.
- 82% said the total cost to attend HPBExpo 2011 was a good business investment.
They continue to be optimistic about the future because their businesses are doing well.
- 64% said that financially speaking their businesses performed good or excellent over the past year.
- 94% are optimistic about the future of their businesses over the next few years.
Every year, the Indoor and Outdoor Burn Areas draw crowds of buyers. They want to see just how hot your product demonstrations are.
- 91% said they had adequate time to visit the indoor and outdoor exhibit areas, attend educational events and meet all the people they needed to meet at HPBExpo.
- 81% of HPBExpo 2011 attendees visited the New Product Pavilion. Make sure your latest innovations are in this popular, new area.
Make sure your company is part of HPBExpo 2012 in Atlanta, Georgia, site of some of HPBA’s most highly attended shows ever. Debut products, connect with retailers and gather fresh sales leads at the world’s largest indoor-outdoor living marketplace.
Call 703.522.0086 ext. 117 to reserve your indoor or outdoor exhibit space today!
For more information, contact:
Anita Derouin
Hearth, Patio & Barbecue Association
Phone: 703.522.0086, ext. 117
Fax: 703.522.0548
E-mail: derouin@hpba.org
Source – HPBExpo 2011 Post-Show Attendee and Exhibitor Surveys
