Companies all over the country are sitting on a gold mine that they aren’t fully taking advantage of—their showroom. It’s easy to think you have this covered, but often, customers are walking out more confused than when they came in.

While some sessions may recommend investing tens of thousands of dollars into new displays, this one won’t. In this session, learn steps to maximize your showroom by understanding these simple principles:

• Why every product on your floor has to have a reason for being there (if it doesn’t have a reason, it has to go);
• Why pricing must be displayed in every showroom (and how to do it effectively);
• Why most showrooms need less displays (and what to use the extra space for instead).

Putting these principles into action will change the way your showroom operates and give your company a massive advantage in the market.