Marketing Toolkit

You’ve already taken the first step towards success by participating in HPBExpo —now make the most out of it by promoting your presence. To make the most of your time and efforts, we have gathered these marketing tools that you can use to promote your company’s presence in advance, proven to generate leads, expand selling opportunities and drive traffic to your booth.

HPBEXPO LOGO

Visit our logo library and be sure to include the HPBExpo 2022 logo and your booth number in company ads, promotional literature, and your email signature.

 

BANNER ADS

Place banner ads on your company’s website and newsletters to promote your presence at HPBExpo 2022. Available in standard sizes. Download the banner suite here.  

 

SOCIAL MEDIA POSTS & GRAPHICS

Tap into your social media channels to promote your HPBExpo 2022 participation. Download our tips and sample posts here. Be sure to tag us in your posts: @HPBExp0 and #HPBExpo.

FACEBOOK

It’s time for the industry to be together again – and there’s never been a better opportunity than at North America’s largest indoor-outdoor lifestyle showcase. Visit us at Booth [XXX] #HPBExpo

Meet us in Atlanta at #HPBExpo 2022, North America’s largest indoor-outdoor lifestyle showcase. Visit us at booth #[XXXX]

Join us at #HPBExpo 2022 where you’ll have access to over 7,500 buyers and 1,800 companies across all segments of the hearth, patio and barbecue industry. Visit us at booth #[xxxx].

It’s time to close deals. Visit our booth #[XXXX] at #HPBExpo 2022 this industry’s biggest hearth, patio and barbecue expo.

HPBExpo heads to Atlanta, March 3-5, 2022. Visit us at booth #[XXXX] to learn more about [specialty].

You can find us at booth #[XXXX] at #HPBExpo in March 2022.  Register today to explore the latest in hearth, patio and barbecue.

 

PRO TIPS

  • The ideal post incorporates a visual along with text. Include a picture or a video of your product, technology, or technique in your post to get maximum engagement.
  • To tag HPBExpo (@HPBExp0) in posts, you must like our page: facebook.com/HPBExp0. Make sure to use the show hashtags: #HPBExpo

 

 

TWITTER

Visit us at booth #[XXXX] at the biggest event in hearth, patio and barbecue, #HPBExpo. Heading to Atlanta March 2022. [#yourhashtag] [@yourcompanyid] @HPBExpo

#HPBExpo is back and bigger than ever! We will be sharing the latest on [specialty] at the largest event in hearth, patio and barbecue, March 2022. [#yourhashtag] [@yourcompanyid] @HPBExpo

Find us at #HPBExpo, booth #[XXXX]! It’s time to gather with the entire hearth, patio and barbecue community. [#yourhashtag] [@yourcompanyid] @HPBExpo

There’s never been a better time to reunite and reconnect. Join us at #HPBExpo 2022. Find us at booth #[XXXX]! [#yourhashtag] [@yourcompanyid]

 

PRO TIP

Aim to limit your tweets to 70–100 characters. Post new tweets regularly in the days and weeks leading up to the show. Increase frequency as the show gets nearer.

 

EMAIL INVITATION

Send personalized email invitations to current and prospective customers and invite them to your booth. Use this email header and sample text.

 

EMAIL SIGNATURE

Promote your participation in HPBExpo 2022 by attaching an HPBExpo 2022 email signature to your emails. Download the email signature here.