Sponsorship & Show Guide Advertising

If you have any questions, please contact us today:

Tanya Karkiewicz
(703) 522-0086 x 117


Material Deadline: January 26, 2022

Georgia World Congress Center Sponsorship Opportunities

Registration Area & Lobbies:

Directional SignExhibitor: $1,200 / Non-Exhibitor: $1,400

Available to three companies. Each company will receive three directional signs to display their company ad or logo and booth number. Directionals will be positioned throughout the Main Concourse of Building C and Escalators.

Sign size is 38 x 87″ (live area is 38 x 80″) with bottom 7″ covered by base.

Sponsor requirements: supply artwork or company logo in eps format

Digital Monitor AdExhibitor: $2,200 / Non-Exhibitor: $2,640

Promote your company on a 55″ monitor with a 20 second video loop.  Monitors are located throughout the Main Concourse of Building C.

Sponsor requirements: supply 20 second video in wmv

Escalator Runner AdExhibitor: $2,200 / Non-Exhibitor: $2,640

Advertise your booth with an ad on the escalators leading to and from meetings and education sessions.  Nine (9) nine runner spots are available.

Sponsor requirements: supply artwork in eps format

Hand Sanitizer StationExhibitor: $575 /Non-Exhibitor: $690

Have your company logo and booth number displayed on a single station. Stations will be placed throughout the registration area and main concourse. Ten (10) stations are available for promotion.

Sponsor requirements: supply artwork in eps format

Indoor BannerExhibitor: $3,640/Non-Exhibitor: $4,368

Promote your presence by hanging a company ad along the Main Entry Concourse of the Exhibit Hall. Banner size is 27′ x 15′ horizontal; single-sided. Seven (7) possible locations are available.

Sponsor requirements: supply artwork in eps format

Logoed Face MasksExhibitor: $3,000 per 1,000 /Non-Exhibitor: $3,600 per 1,000

Four sponsors can promote their company logo and booth number on masks that will be available to attendees at badge pick-up in registration.

Sponsor requirements: supply company logo in JPG or PNG 

Railing ClingExhibitor: $1,000 /Non-Exhibitor: $1,200

Five sponsors can promote their company logo and or booth number with a railing cling. Railings are located on Level 2 and overlook registration (dimension: 59”w x 39.5”h).

Sponsor requirements: supply artwork in eps format

Restroom ClingExhibitor: $150 /Non-Exhibitor: $180

Promote your company and booth number with a restroom cling. Clings can be placed in the restrooms located in Building C. Dimensions are 1’ x 1’.

Sponsor requirements: supply artwork in eps format

Lanyards                Exhibitor: $1,500 / Non-Exhibitor: $1,800 

Four sponsors can advertise their company name and/or booth number on the lanyards distributed in registration. Sponsorship is limited to 1,000 lanyards per sponsor.  One sponsor may purchase more than one spot.

Sponsor requirements: supply 1,000 No-Twist Double Bulldog Clip style lanyard. No other style will be accepted. Sponsor will be contacted regarding the quantity to supply.

Pens in Registration                Exhibitor: $500 / Non-Exhibitor: $600

Two sponsors can supply 500 pens each with company logo and/or booth number which will be placed on counters throughout registration.

Sponsor requirements: supply pens with company logo and booth number.

Product Literature BagsExhibitor: $1,000 per 1,000/ Non-Exhibitor: $1,200 per 1,000

Four sponsors can promote their company by supplying Expo bags with company logo and/or booth number for attendees. Company may include product literature. Bags are placed on racks throughout the Registration Concourse and main entrance to the Indoor Exhibit Hall.

Sponsor requirements: supply bags with company logo and booth number

Rotating Ad Kiosk                Exhibitor: $1,900 per panel / Non-Exhibitor: $2,280 per panel

Sponsors can market their company’s show message on a free standing, backlit rotating kiosk panel (there are four panels per kiosk). Kiosks are positioned throughout the Registration Concourse, Main Lobbies, and indoor Exhibit Hall.

Sponsor requirements: supply production ready artwork in eps format (size: 42″ w x 68″ h)

Internet Station                Exhibitor: $5,000 / Non-Exhibitor: $6,000

An Internet station is prominently located in the Registration Lobby providing attendees the ability to check their email and access the Internet. One company can provide personalized mouse pads, paper, screen saver, etc. for the internet station. Each station monitor will highlight company website as the homepage. Signage with company name and logo will be provided.

Sponsor requirements: supply company logo and web site address.

Self Check-In Kiosk               Exhibitor: $2,000 each/Non-Exhibitor: $2,400 each

Two (2) available stations. Stations will be located in Concourse near Registration. These stations will allow attendees that have already registered and received a barcode confirmation letter to get their badge without having to go to registration. Your company logo and booth number will brand the station.

Sponsor requirements: supply company logo in eps format

Indoor Exhibit Hall:

Indoor Exhibit Aisle Signs               Exhibitor: $4,500 / Non-Exhibitor: $5,400

Three (3) companies can promote their logo and/or booth number on aisle signs, front and back, alternated in the indoor exposition hall (sponsor area is 5’w x 3’h).

Sponsor requirements: supply company logo and/or booth number in eps format

Outdoor Burn Area:

Outdoor Walkway Graphic AdExhibitor: $1,300/Non-Exhibitor: $1,500

Sponsors can promote their company and booth number on a 6′ x 4′ sidewalk graphic leading attendees to and from the Outdoor Burn Area exhibits and events.

Sponsor requirements: supply ad or company logo in eps


HPBExpo Show App                  $500 – $12,000 (based on selected sponsor option)

Go mobile. Attract more qualified buyers to your booth! The HPBExpo 2022 Mobile App boasts advanced planning tools and interactive maps that makes it easy for buyers to learn about your company, your featured products, your show specials – and direct them straight to your booth.

The HPBExpo 2022 Mobile App is the next generation marketing tool that helps you:

  • showcase your products
  • be seen by potential buyers
  • stand out from the competition
  • complement your other marketing strategies

Listed below are the available mobile app options:

  • Standard Listing-FREE
  • Featured Exhibitor-$500*
  • Home Page Banners-$3,000*
  • Rotating Banners – $2,000*
  • Product Category Banners—$1,000*
  • Map Banners—$1,500*
  • Special Announcements & New Products Alert-$800
  • Full Screen Ad-$1,000
  • Title Sponsor-$8,000

*Ask your Sales Associate! Discounts to these options may apply!

Online Registration Banner AdExhibitor: $3,500 / Non-Exhibitor: $4,200

Act Now! Registration opened September 10th! With over 80 percent of registrants registering online, one company can promote their company web site and/or booth location by placing a company banner ad on the Attendee Registration Homepage.

Sponsor requirements: supply banner ad in GIF or PG at 1140 x 300 pixels

External Branding:

Bus Drop-Off Door Cling                Exhibitor: $1,800 /Non-Exhibitor: $2,160

Display your company ad on two (2) double-sided graphic visible to attendees entering and exiting from the bus drop-off entrance of Building C.  Ad will be placed in the area below the crash bar and is 24″ x 24″. Limit of twelve (12) opportunities.

Sponsor requirements: supply artwork in eps format

Bus Route PromotionExhibitor: $2,800 per bus/Non-Exhibitor: $3,360 per bus

The route will consist of nine (9) sponsor buses running between two (2) routes during peak Expo hours. The buses run to and from designated hotels in the HPBExpo housing block and the Georgia World Congress Center. Each company’s artwork will be placed along the entrance side (2′ x 39′ sign).

Sponsor requirements: supply artwork and product literature

Reference the Kushner Artwork Instructions on how to submit artwork.

HPBExpo Headquarters Hotel Room KeysExhibitor: $7,000 / Non-Exhibitor: $8,400

One (1) exhibitor can promote their company and booth number on the hotel keys distributed to HPBExpo guests at the headquarters hotel, the Omni Atlanta Hotel at CNN Center in the HPBExpo Housing Block.

Sponsor requirements: supply artwork (limited to 4-color image)


Show Guide Advertising Opportunities

Publication Date: March 2022
Space Reservation Deadline: January 18, 2022
Material Deadline: January 26, 2022

Premium Positions

Exhibitor Pricing
NON-Exhibitor Pricing
Inside front cover
Inside back cover
Back cover

Preferred Positions

Exhibitor Pricing
NON-Exhibitor Pricing

Standard Positions

Exhibitor Pricing Full Color
Non-Exhibitor Pricing Full Color
Exhibitor Pricing Black/white
NonExhibitor Pricing Black/white
Two page spread
Full page
1/2 page
1/4 page

Logo Listings (Logo by company listing)

Color $500
Black & White  $300

Show Guide Add-Ons

The onsite Show Guide is picked up by all attendees in the registration area. Here are some other great ways to promote your booth and brand.

Belly Band

Exhibitor Pricing $5,000/NON-Exhibitor $6,000
Available to one sponsor. Be the first to be seen on the only printed Show Guide distributed at the show. The Show Guide is used by attendees during and after the show. Please contact the number listed under Advertising Preferred Materials for dimensions.


Exhibitor Pricing $5,000/ NON-Exhibitor $6,000
Available to one sponsor. Dimensions are 3 1/2″ w x 13″ 1; double-sided, and includes a 3 1/2″ x 4″ perforation that can be used to collect attendee contact information by offering a drawing that would ask the attendee to return the card to your exhibit booth.

Sponsor requirements: High res PDF w/bleeds and crops (limited to 4-color image).


Exhibitor Pricing $2,500 each map/NON-Exhibitor $3,000 each map

The indoor exhibit floor and outdoor burn area exhibit maps are tipped-in to the Show Guide. Four sponsors can promote their company by sponsoring the indoor or outdoor exhibit area map. Please contact the number listed under Advertising Preferred Materials for available locations and dimensions.

Advertising Preferred Materials

Matching Colors

The HPBA Showguide is printed with process colors (combination of cyan, magenta, yellow and black ink). Any PMS or RGB used will be converted, resulting in a color shift. To ensure that the color is correct, it is recommended that you convert the PMS or RGB to CMYK.


Ad should be created at 100 percent. This should correspond to sizes above.

Bleed Ads

For full-page ads and two-page spreads keep important elements such as type a minimum of 375″ away from the trim. Then add .125″ all around for bleed. This is to ensure nothing is trimmed off that is important to the integrity of the design.

File Format

The HPBExpo Show Guide is produced 100 percent computer-to-plate at 150 line screen/300 dpi with a closed-loop color management system. Press Quality PDF files are the preferred file format for file submission. Careful attention must be paid to the proper creation of Press Quality PDF files (printready, high resolution with embedded fonts and graphics) to ensure that they will reproduce correctly. No crop marks are needed. HPBA is not responsible if they print.

HPBA/HPBExpo is not responsible for errors due to improper file preparation.

Items to Check for…

  • All fonts are supplied or embedded
  • No Pantone or RGB colors
  • Images are Hi-Res (300 ppi)

Instructions to Upload Files

  • Click here to send files larger than 15MB.
  • E-mail Maximum file accepted for E-mail is 15MB.

Production Questions?

Contact Erica Paquette at (603) 520-8901
Email: idzign@tds.net

How to Submit Order Form

Email: Tanya Karkiewicz: karkiewicz@hpba.org

Attn: HPBExpo Advertising Sales
1901 North Moore Street, Suite 600
Arlington, VA 22209