Could Purchase Intent Be Influenced by New Sugar Label Regulations?

On May 20, 2016, the FDA announced the new Nutrition Facts label for packaged foods to reflect new information, including the link between diet and chronic diseases. While the new label will make it easier for consumers to make more informed choices, manufactures of food containing high values of added sugar, may feel an impact. To determine if consumer purchase intent varied, or was impacted by the new labeling laws, Corbion conducted a proprietary research study for both bread and sweet goods and will share their results.