X, Y, and Z: How Younger Generations Will Drive Innovation and Reinvention in Baking and Snacks

This session examines the impact that generations X, Y, and Z will have on product innovation and brand reinvention in the U.S. over the next 5-10 years. What is the bread of the future? How will the clean label and organic movements drive innovation and reinvention within the context of a rapidly evolving market? To answer these questions and more, we will look at statistics and trends gathered from primary and secondary sources, and discuss related insights.