Welcome to the Hybrid Life:

New Consumer Behaviors that are Changing Everything

Thursday, March 3

8:30 am – 9:45 am

Author and consumer expert Bridget Brennan will explore the challenges and opportunities of a new world in which our behaviors are increasingly “hybrid.” Are we working from home or living at work? Are we hanging out together or are we each on our own devices? Is the living room the new gym or the center of family life? Are we actively shopping or are we scrolling through Instagram? Increasingly, the answer is both – and that brings new opportunities for businesses in the hearth, patio and BBQ industries, because the home is the heart of hybrid life.

In this eye-opening and entertaining keynote program, the author of Winning Her Business and Why She Buys will inspire you with insights on the cultural shifts that are driving changes in the way consumers live, work and buy. You’ll walk away with strategies and best practices for leveraging these shifts to win sales and grow market share. You won’t want to miss this master class on cultural relevance and consumer behavior.

Bridget Brennan

Bridget Brennan is the world’s leading authority on women consumers. She is CEO of the strategic consultancy, Female Factor, and author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership). Why She Buys was called “essential reading” by The Wall Street Journal, and Winning Her Business” was nominated for the prestigious 2019 Porchlight Business Book of the Year. Brennan is a long-time contributor to on the topic of marketing to women.

Brennan was named a “Woman to Watch in Retail Disruption” by the Remodista think tank. She is a member of the Vikings Women Advisory Board of the Minnesota Vikings NFL team, and has served as an instructor at Northwestern University’s Medill School graduate program in marketing communications. She is a frequent guest lecturer at universities and MBA programs, including the Kellogg School of Management at Northwestern University, the University of Notre Dame, and many others. A sought-after voice of women consumers, Brennan has addressed audiences on nearly every continent. A graduate of Texas A&M University, she is based in Chicago.