Leeanne loves baking and business! In all its sweet guises from food writing for magazines to creating online content, marketing strategies, rebrands and sales campaigns. Leeanne has over twenty years of publishing and sales experience in various sectors and is enjoying nearly a decade of food writing.
As an editor, Leeanne understands her readers needs from beginner to expert cake decorator, home to business baker and is super committed to showcasing and supporting exciting cake talent while celebrating all that makes baking one of life’s most
precious gifts.
Previously editor of ‘Cake Decoration & Sugarcraft’ and ‘Making Cakes & Bakes magazines’, she has gained a wealth of knowledge in delivering excellent content as well as working with brands and artists to educate, inform and entertain their audience for maximum impact and better business. Now freelance, Leeanne is enjoying her role as Managing Editor of American Cake Decorating magazine, North America’s favourite cake magazine for over twenty-five years.