How Digital Marketing Can Spark Your Sales – Shannon Good

Tuesday, February 13; 12:05 pm

In this session, learn how you can advertise smarter, not harder!  By creating a multi-platform campaign, you will get the most from your marketing dollars by co-branding the messaging with your manufacturers, creating top-of-mind recall and the benefit to submit for co-op dollars to your participating manufacturers.  Save your business time and money while increasing awareness and leads.  This session will offer a checklist and examples to create and implement your own Digitial Marketing Plan.

Start with Why – John Ceaser

Wednesday, February 14; 2:30 pm

In this session, we will be discussing how to approach all aspects of chimney work – from the initial appointment phone call to the inspection and subsequent repairs – from a different angle. “Start With Why” takes the principle from Simon Sinek’s book of the same name and applies it to our trade. Once you change your mindset to starting with the customer’s viewpoint, and training with the end in mind, you may come away with a different idea of the work we do every day.

Value Selling, Part 1 & 2 – Joe Valenti

Thursday, February 15; 10:15 am & 11:30 am

Part 1 – Selling Styles, Selling Your Services, Values and How to Use a Line Card in the Selling Process
Part 2 – Value Brand Selling, Reviewing the sales process, The decision maker audience, Features & Benefits