Janelle has an extensive background in leadership and management, with a focus on innovation and brand development. She’s been featured on Food Network 5 times and leads a team of 13. Janelle is also a Business Coach and Brand Strategist. She teaches business owners in the Baking Industry how to discover their “Secret Recipes” for success and turn their PASSIONS INTO PROFITS. She believes that identifying your own personal niche, then creating items and experiences specifically for that clientele are the only things that can ensure growth in a highly competitive industry.