Jennifer LaPaugh is the Senior Director of Global Market Research & Insights for Dawn Foods. Jennifer draws on her more than 15 years of experience to successfully drive marketing insight and strategies for Dawn and the food and beverage industry overall.

Jennifer has a deep understanding of the science and analytics of market research, balanced with a passion for uncovering strategic insights to solidify strong partnerships with B2B customers to help them grow.

Prior to joining Dawn, Jennifer spent 10 years at the Kellogg Company where she was responsible for Insights & Planning on several key brands, including Keebler Cookies, Special K, Frosted Mini Wheats and Club Crackers, among others.

Jennifer has a Masters of Business Administration degree from Western Michigan University. She attended Michigan State University for her undergraduate education, where she received a dual-degree in Marketing and Spanish.